The Big List Of Indie Game Marketing
On this page you will find a collection of handpicked articles about indie game marketing.
Also interesting: The Big List of Postmortems and The Big List of Game Revenue & Sales
Indie Game Marketing
- PixelProspector’s Marketing Guide For Indie Game Developers (2014)
- How To Contact Press (And Increase Chances To Get Press Coverage) (2012… new updated version coming in 2015)
- Video: Using YouTubers to market your game (Ryan Letourneau aka Northernlion / GDC 2014)
- Video: Using YouTube Channels to market your game (Ryan Letourneau aka Northernlion / Full Indie 2013)
- Video: How YouTubers and Twitch Streamers Can Help Sell Your Games (Mike Rose / GDC 2015)
- Slides: How YouTubers and Twitch Streamers Can Help Sell Your Games (Mike Rose / GDC 2015)
- Video: How To Get Your Game Covered By YouTubers (Mike Rose / GDC 2014)
- Slides: How To Get Your Game Covered By YouTubers (Mike Rose / GDC 2014)
- Video: Getting Your Independent Game Noticed in 2013 (Mike Rose / GDC 2013)
- Slides: Getting Your Independent Game Noticed in 2013 (Mike Rose / GDC 2013)
- Video: Promoting independent games (Nathan Vella / Conferencias Videojueogos 2013)
- Video: Marketing Your Game (Steam Dev Days / 2014)
- Article: The Stegosaurus Tail: when “The Long Tail” grows spikes (Lars Doucet / 2013)
Note: Articles from here onwards are a bit older. They were released between 2006 – 2012
- Article: The Indie Marketing Plan (Joost van Dongen)
- Video: Indie Game Marketing (Brian Baglow…comments on reddit)
- Video: How to market your indie games (Ben Kuchera)
- Article: How we handle our social networks (Moacube)
- Indie Game PR on a Shoestring (Rob Fearon)
- PR Pro Tips: Targeting And Pitching Your Game To Media (Evolve PR)
- PR Pro Tips: A Video Game PR Guide to Tradeshows and Conventions (Evolve PR)
- PAX East: Not Entirely Useless Tips for Indie Devs (Evolve PR)
- The Idiot’s Guide To Marketing Your Indie Game (Gamasutra)
- The Big List of Game Revenue & Sales
- Zero Budget Indie Marketing Guide (Rodain Joubert)
- 5 Indie PR Tips (Wolfire Games)
- Wolfire’s Guide To Indie PR (Gamasutra)
- Bursty Indie Sales Cycles (Lost Garden)
- Top 10 Ways To Market Your Indie Game (2D Boy / Polytron)
- Building Buzz For Indie Games (Gamasutra)
- Talking To People – Promotion For Indies (Spaces Of Play)
- 10 Quick-and-Dirty Indie Game Marketing Tips (Rampant Games)
- Basic Marketing Plan For Indie Games (Game Producer)
- How Do You Get Your Game To Market (Game Producer)
- The 7 Deadly Sins of PR for Indie Developers (GamerBytes)
- 100% Marketing Success Tips For Indie Games (Satirical Guide By Rob Fearon)
- How To Use And Abuse The Gaming Press And How The Gaming Press Wants To Use and Abuse You. (Kieron Gillen)
- Possible Reasons Why You Feel Uncomfortable Promoting Your Own Game (TIGSource Forums)
- Various Indie Marketing Links (Four Door Lemon)
- Marketing Topics on Gamedev
- How Early Reviews Hurt Sales Of Indie Games (ars technica)
- GDC Austin: Wolfire’s PR Tips
- Effective Marketing For Indie Game Developers (John Graham)
- 5 Minutes Worth Of Observatioon About AAA Indie Games (Chris Hecker)
- How to Advertise your FOSS game (FreeGamer)
- Marketing For Geeks (Eric Sink)
- Moacube’s Marketing Experiences
- Indie Game Marketing Roundtable (Indie Game Searchlight Podcast)
- 9 Tips For XBLIG Marketing (Gamasutra)
- How To Market Your Game XBLIG Style – Part 1 (Armless Octopus)
- How To Market Your Game XBLIG Style – Part 2 (Armless Octopus)
- 8 Marketing Tips (reddit)
- Creating Buzz For Tealy Orangey
- How To Pitch Your Project To Publishers (Gamasutra)
- Game PR and You: A Comprehensive Overview (Gamasutra)
- Wearing Multiple Hats Is Tough, And PR Is Important (Christoper M. Park)
- Open Development Marketing In Game Development
- How To Market Your Video Game – Part 1 (indiePub Games)
- How To Market Your Video Game – Part 2 (indiePub Games)
iPhone Specific Marketing Articles
Note: Articles from here onwards are a bit older. They were released between 2009 – 2011.
- The Fourth Dimension – $13,945 in the first three months without being featured by Apple
- iOS Development Marketing Checklist
- Opinion: Ten simple steps for App Store success
- 8 Marketing Tips
- iOS Development Marketing Checklist
- 10 simple steps for app store success
- An Indie Dev explains in great detail what he did for marketing etc.
- Massive Press Coverage List (Developer Lists All Sites That Covered Their Games)
- The Big List Of iPhone Game Sites (Pixel Prospector)
- HUGE List Of Even More iPhone Sites (…And Related E-Mail Adresses)