The Big List Of Indie Game Marketing
A collection of handpicked articles about indie game marketing.
I’m still working on “PixelProspector’s Marketing Guide For Indie Game Developers” (about 30 pages) Release: Probably Q1/2012… but it is also possible that it will be finished this year.
Indie Game Marketing
- How to market your indie games: 50 min lecture by Ben Kuchera (ars technica editor)
- Indie Game Marketing: 1 Hour Talk by Brian Baglow (Comments about it on reddit)
- The Idiot’s Guide To Marketing Your Indie Game (Gamasutra)
- Zero Budget Indie Marketing Guide (Rodain Joubert)
- 5 Indie PR Tips (Wolfire Games)
- Wolfire’s Guide To Indie PR (Gamasutra)
- Top 10 Ways To Market Your Indie Game (2D Boy / Polytron)
- Building Buzz For Indie Games (Gamasutra)
- Talking To People – Promotion For Indies (Spaces Of Play)
- 10 Quick-and-Dirty Indie Game Marketing Tips (Rampant Games)
- Basic Marketing Plan For Indie Games (Game Producer)
- How Do You Get Your Game To Market (Game Producer)
- The 7 Deadly Sins of PR for Indie Developers (GamerBytes)
- 100% Marketing Success Tips For Indie Games (Satirical Guide By Rob Fearon)
- How To Use And Abuse The Gaming Press And How The Gaming Press Wants To Use and Abuse You. (Kieron Gillen)
- Possible Reasons Why You Feel Uncomfortable Promoting Your Own Game (TIGSource Forums)
- Various Indie Marketing Links (Four Door Lemon)
- Marketing Topics on Gamedev
- How Early Reviews Hurt Sales Of Indie Games (ars technica)
- GDC Austin: Wolfire’s PR Tips
- Effective Marketing For Indie Game Developers (John Graham)
- 5 Minutes Worth Of Observatioon About AAA Indie Games (Chris Hecker)
- How to Advertise your FOSS game (FreeGamer)
- Marketing For Geeks (Eric Sink)
- Moacube’s Marketing Experiences
- Indie Game Marketing Roundtable (Indie Game Searchlight Podcast)
- 9 Tips For XBLIG Marketing (Gamasutra)
- How To Market Your Game XBLIG Style – Part 1 (Armless Octopus)
- How To Market Your Game XBLIG Style – Part 2 (Armless Octopus)
- 8 Marketing Tips (reddit)
- Creating Buzz For Tealy Orangey
- How To Pitch Your Project To Publishers (Gamasutra)
- Game PR and You: A Comprehensive Overview (Gamasutra)
- Wearing Multiple Hats Is Tough, And PR Is Important (Christoper M. Park)
- Open Development Marketing In Game Development
- How To Market Your Video Game – Part 1 (indiePub Games)
- How To Market Your Video Game – Part 2 (indiePub Games)
iPhone Specific Marketing Articles
- iOS Development Marketing Checklist
- Opinion: Ten simple steps for App Store success
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- 8 Marketing Tips
- iOS Development Marketing Checklist
- 10 simple steps for app store success
- An Indie Dev explains in great detail what he did for marketing etc.
- Massive Press Coverage List (Developer Lists All Sites That Covered Their Games)
- The Big List Of iPhone Game Sites (Pixel Prospector)
- HUGE List Of Even More iPhone Sites (…And Related E-Mail Adresses)
Leave a comment
Top 10 ways to market your indie game is down. I found a copy of it here: http://www.hs.facebook.com/note.php?note_id=148782715310 but I can’t find the original one.
Rolpege
August 26, 2011
Thanks for the hint. You are right that the on-site search doesn’t find the article… so i tried a google search and it worked (“top 10 ways to market your indie game” site:offworld.boingboing.net/)
PixelProspector
August 29, 2011
[...] The Big List of Indie Marketing – ronseal! [...]
Weekly Roundup (starting 17th Oct 2011) | IndieCity Blog
October 24, 2011
This is amazing! You just helped me a ton! I’m leaving work to become an indie developer, while backpacking across thailand. I could not have found your website at a more perfect time!
best of luck!
Justin Girard
October 26, 2011