Your browser (Internet Explorer 6) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.

How To Contact Press (And Increase Chances To Get Press Coverage)

Here are some of the most important things that this guide covers:

  • Have a newsworthy game
  • contact only relevant sites (sending an iOS game to a PC only site or a beat em up to a site that focuses on adventure games is not a good idea)
  • have a descriptive subject line (that tells the editor instantly what the game is about…)
  • provide the essential basics (short description of game and links to: screenshots, trailer, demo/full version, website…)
Download the guide (32 pages / 1 MB) or scroll down to read the embedded pdf version.
The indie game site Game Sphere wrote also a french version of this guide. It is not a 1:1 translation but rather an adapted version that even extends certain aspects of the guide. Good work!

Table Of Contents

1. Understanding – Observations of the recipient

  • 1.1 Understanding the editor
  • 1.2 What happens when an editor receives a mail
  • 1.3 The Press Kit

2. Writing – How to contact

  • 2.1 The Preparation – Essential things to consider before writing mail
  • 2.2 The Form – Essential things to consider when writing a mail
  • 2.3 The Content – Essential things to consider when writing a mail
  • 2.4 Putting it together – Example mail

3. Sending – Whom to contact

  • 3.1 Gaming Sites
  • 3.2 YouTubers
  • 3.3 Retro Sites
  • 3.4 Non Gaming Sites
  • 3.5 Game Dev Sites
  • 3.6 Compos / Festivals
  • 3.7 Press Release Sites
  • 3.8 Print Magazines
  • 3.9 TV

4. Reflecting – Post Sending Phase

  • 4.1 What to do after you have sent your mail
  • 4.2 What to do when your game gets featured
  • 4.3 Possible reasons why your game wasn’t featured
  • 4.4 Writing a follow up mail

5. Recommended Further Reading

  • Fantastic article, could almost be called a book. Thanks for taking the time.


    September 5, 2012

  • It’s just too awesome. Thanks!


    September 5, 2012

  • Niiiice! I must say this is one of our weakest aspects as a studio. It’s really difficult to get the attention of editors with large audiences. Hopefully this will give some of us a leg up :-) Cheers.


    September 5, 2012

  • I plan to release my first iOS game: Battle Box in this month…thank GOD i surfed to PixelProspector and found this great ebook.

    Thank you very much for sharing!

    Is there any way to feature my game in PixelProspector?
    It’s indie too :D

    Andre Khrisna

    September 6, 2012

  • Could you please go back in time and post this about a month ago? Thank you!

    (I’m the sole developer of Island Forge, and my Kickstarter campaign is almost up. One of my biggest challenges has been contacting press/news/media/review sites to get any notice. Your text is most appreciated.)


    September 7, 2012

  • [...] journalists with Pixel Prospector’s excellent and thorough guide published earlier this week: How To Contact Press (And Increase Chances To Get Press Coverage). There are other potential services he wants to see solve common problems that indie [...]

  • Nice piece – well thought through. Hey. You can add our Indie channel at to your press list!


    September 11, 2012

  • [...] How To Contact Press (And Increase Chances To Get Press Coverage) business [...]

    Superlicious | Superlevel

    September 26, 2012

  • can i add you to my press lists? i have 2 cool clients, a graphic tablet and 3D software.


    daryl wise

    November 11, 2012

  • I prefer short mails! For me the game description are just lines extra that add to the chance that I don’t get to the end of the mail.
    When a game is good just salute and present the game with a line or two saying what makes it unique/great. Providing then a couple links with a review copy and a press kit makes the life much easier! Just write the details (description, price, where can it be bought, etc) in the press kit .
    Also, if you have your own web site, consider building a “private” page (that can’t be accessed from the main site) that has the press kit contents -doesn’t need to be anything fancy.
    To us it saves time downloading and extracting ZIPs and, to the devs, it gives you a chance to expand and fix info after the mail has been sent.


    April 11, 2013

  • [...] How to Contact Press (PixelProspector Blog) – a great, comprehensive document [...]

  • I have this bookmarked. Preparing for press release distribution soon. Thanks. This definitely comes in handy.

    Verne Ornitier

    April 23, 2013

  • [...] How to Contact Press (And Increase Changes To Get Press Coverage) (oriented around promoting indie games but the essentials are there) [...]

  • [...] How to Contact Press (And Increase Changes To Get Press Coverage)(oriented around promoting indie games but the essentials are there) [...]

  • Very well written and to the point. Hope to use these tips our game press release.


    May 14, 2013

  • Thank you so much for this! All of your efforts have made planning for releasing an indie game relatively effortless! I am in your debt!


    August 20, 2013

  • […] How To Contact Press (And Increase Chances To Get Press Coverage) « PixelProspector – the indie g… […]