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Cross Promotion

Some possible ideas for Cross Promotion…

Indie Games Cross Promotion

having a recommended indie games section on your website.
basically a curated page of indie games that you recommend…
could also be easily done by simply setting up a little tumblr on a subdomain.

Example: (by Cliffski)

Indie Games Sale

… running a special sale with other devs

The Dirty Dozen Discount (organized by Cliffski)

Indie Cameo Cross Promotion

guest appearances of other indie game characters (of course permission is needed beforehand)

Aegis Defenders
Super Meat Boy
Super Time Force Ultra